- UNIT-I
Introduction to E-CommerceThe Scope of Electronic Commerce Definition of Electronic Commerce,Electronic E-commerce and the Trade CycleElectronic Markets, Electronic Data InterchangeInternet Commerce, E-Commerce in PerspectiveBusiness Strategy in an Electronic Age: Supply ChainsPorter’s Value Chain Model, Inter-Organizational Value ChainsCompetitive Strategy, Porter’s ModelFirst Mover Advantage Sustainable Competitive AdvantageCompetitive Advantage using E-CommerceBusiness Strategy, Introduction to Business StrategyStrategic Implications of IT, TechnologyBusiness Environment, Business CapabilityExiting Business Strategy, Strategy Formulation & Implementation PlanningE-Commerce ImplementationE-Commerce EvaluationBusiness-to-Business Electronic CommerceCharacteristics of B2B ECModels of B2B EcProcurement Management Using the Buyer’s Internal MarketplaceJust in Time Delivery B2B ModelsAuctions and Services from Traditional to Internet-Based EDIIntegration with Back-end Information SystemThe Role of Software Agents for B2B ECElectronic marketing in B2B Solutions of B2B ECManagerial Issues Electronic Data Interchange (EDI)EDI: The Nuts and Bolts EDI & BusinessInternet and ExtranetThe Largest Extranet,Architecture of the Internet
Intranet and Extranet Intranet software ,Applications of IntranetsIntranet Application Case StudiesConsiderations in Intranet DeploymentThe Extranets, The structures of ExtranetsExtranet products & services
Applications of Extranets,Business Models of Extranet Applications, Managerial IssuesElectronic Payment Systems,Is SET a failureElectronic Payments & Protocols
Security Schemes in Electronic payment systems, Electronic Credit card system on the InternetElectronic Fund Transfer and Debit cards on the InternetStored – value Cards and E-Cash,Electronic Check SystemsProspect of Electronic Payment Systems,Managerial Issues
Electronic marketing in B2B
B2B (business-to-business) marketing is the marketing of products to businesses or other organizations for use in the production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer
B2B marketing means Business to Business marketing. In these business models, companies deal with other companies, not with the end consumer. For example, Sony will market home electronics to retail stores (Best Buy, Amazon, etc.)
Digital marketing in the B2B industry means targeting customer companies using “digital” channels; such as Google AdWords, email marketing, websites, etc. Marketing for a B2B company can be targeted to market services, products, events, etc.
Solutions of B2B EC
B2B E-Commerce Solutions encompasses the on the web – through an online deals gateway – offer of items and administrations between organizations. This is instead of B2C (Business to Consumer), which depicts the online business executed between a business and individual clients (not a business substance).
B2B E-Commerce programming causes you to come to an obvious conclusion regarding on the web and in-person encounters to guarantee complete brand consistency over all channels. Enable clients and channels to purchase from you at whatever point and any place they need, and guarantee item, cost, and limited-time data is constantly custom-fitted, make sure about, and state-of-the-art.
B2B (business-to-business) marketing is the marketing of products to businesses or other organizations for use in the production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer
B2B marketing means Business to Business marketing. In these business models, companies deal with other companies, not with the end consumer. For example, Sony will market home electronics to retail stores (Best Buy, Amazon, etc.)
Digital marketing in the B2B industry means targeting customer companies using “digital” channels; such as Google AdWords, email marketing, websites, etc. Marketing for a B2B company can be targeted to market services, products, events, etc.
Digital marketing in the B2B industry means targeting customer companies using “digital” channels; such as Google AdWords, email marketing, websites, etc. Marketing for a B2B company can be targeted to market services, products, events, etc.
B2B E-Commerce Solutions encompasses the on the web – through an online deals gateway – offer of items and administrations between organizations. This is instead of B2C (Business to Consumer), which depicts the online business executed between a business and individual clients (not a business substance).
B2B E-Commerce programming causes you to come to an obvious conclusion regarding on the web and in-person encounters to guarantee complete brand consistency over all channels. Enable clients and channels to purchase from you at whatever point and any place they need, and guarantee item, cost, and limited-time data is constantly custom-fitted, make sure about, and state-of-the-art.
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