- UNIT-I
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Architecture of the Internet
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Extranet products & services
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Electronic Payments & Protocols
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Managerial Issues
Characteristics of B2B EC
- Complex Pricing: B2B eCommerce websites are different as you have varying arrangements in place for different customers. You can also have different pricing arrangements in place at the order level, regardless of who the customer is. Your store needs to have functionality that can handle whatever pricing model you have and whatever the level of complexity it has.
- Bulk Discounts: They are a common feature of B2B businesses. They are a way of encouraging higher order values and building customer loyalty. If you expect the quantity discounts to work along with the customer-specific price levels, then you might also expect to be able to specify different tiers for the discounts based on the customer groups assigned to your client base.
- Restricted Access: In many cases you'll want to restrict access to your website, allowing only pre-registered clients to access products and content. Look for built-in functionality in your eCommerce platform to set up an entire password-protected website, requiring customers to register before they can access it. You can also put in order tracking, and target the customer with personalized promotions.
- Tax Exemption: Tax exemption is a complex area in all e-commerce stores because of the way the internet makes it easy to find and sell to customers in other countries. To receive the benefits of tax exemption, your clients must provide a yearly exemption certificate. With this one file, the business-to-business transaction can be tax-exempt, since the purpose of the order is to resale the goods purchased.
- One-Click Reorder: Rather than wasting your client's time by re-entering the same items from a previous order, offer a quick one-click reorder function in your e-commerce site. Registered customers should be able to see their order history when logged into their account on your store. They should also be able to reorder with a single click, saving them time and grows their loyalty to you.
- Flexible Payments: Having flexible payment options is an advisable feature for any eCommerce store, but it is particularly important for B2B businesses. To accommodate the needs of your b2b clients, you should Integrate payment methods like:
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